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Ticker: EHF
Website: www.easternhifigroup.com
MD: Steve Allbury
Chairman: Rick Bettle
Annual meeting date: TBC – approximately
June 2007

Shares.net.nz comment
Eastern Hi Fi listed in December 2004 having raised
$5 million through an IPO
and delivered a net profit after tax of $712,000 beating
forecast by $9,000.
Since that profit result the company performance has
disappointed for reasons that include store expansion
costs and loss of gross margin.
In 2005 EHF opened a new store in Palmerston North
while purchasing two further stores giving the company
10 retail outlets. While it was intended that the
purchase of existing stores would save money compared to
opening new stores it appears that the refurbishment and
cost in executive time was more costly than budgeted. To
cope with the expansion in store numbers and new brands
EHF moved to a new warehouse and office in Mt
Wellington.
It seems that the company has had a difficult time in
controlling the growth in costs while sales have
produced a lower gross margin. There was also a problem
with having to repurchase stock.
“I believe (with the benefit of hindsight) that we
took opportunities as they arose, which put too much
pressure on our existing management and systems,”
chairman Rick Bettle told shareholders at the
company’s June 2006 AGM.
The latest result from Eastern Hi Fi has shown a fall
in profit to $548,000 with sales exceeding and gross
margin exceeding forecasts, thus illustrating the rise
in costs.
Directors while disappointed with the net profit
result are confident that this year will see a
substantial profit improvement with a full year of
trading in the new stores and warehouse and a further
investment in systems. This is despite a recognized
slowdown in retail sales.
PE Comment
EHF has 10,000,000 shares on issue @ .72 giving a market
cap of $7,200,000
Companies such as EHF trade on a pe of say 8-10 which
would mean a profit in the region of $720,000 to
$900,000.
Technical Comment
The recent result has seen a pullback in the share price
from $1.00 to .70cents.
70 cents seems to be the support level pending further
results.
Company comments on its latest result
Sales exceeded forecast despite a disappointing
December by $1.4 million. Same store sales also
increased year on year by 10% and gross margin exceeded
forecast by $150,000.
However due to a number of one-off and unforeseen
costs such as depreciation, legal costs and goodwill
amortisation associated with the purchase of existing
businesses (instead of opening new stores) and the
requirement to upgrade, relocate and expand the
warehouse the NPAT was been reduced from the forecast
$949,000 to $548,000.
While disappointed with the net profit result, the
company is confident that this year will see a
substantial profit improvement with a full year of
trading in the new stores and warehouse and a further
investment in systems. This is despite a recognised
slowdown in retail sales.
Latest financial result (full year)
Unaudited figures for the year to December 31, 2006
(Released 16 March, 2006 – figures in $NZ’000)

Recent milestones
June 2006 “The costs associated with
the acquisition and restructuring of the operations of
two existing stores, in place of the predicted opening
of two new stores, meant considerable stock the Company
had sold to those stores was repurchased and more costs
incurred and expensed,” Chairman Rick Bettle tells
shareholders at the company’s AGM.
“ The repurchase of stock resulted in the write back
of the wholesale margin previously achieved until the
retail sale occurs.”
October 2005 Eastern Hifi Group
announces the following additions and changes to the
groups' import and distribution division currently has
the distribution rights to the following brands: Denon
Consumer Electronics, KEF Loudspeakers, Polk Audio
Loudspeakers, Tannoy Loudspeakers, Arcam Hifi, Musical
Fidelity Hifi, Russound Custom Installation Electronics,
Biema PRO Audio, Audioquest cables, Straightwire cables,
B-Tech TV and Speaker brackets and stands, Goldring
Accessories, and Remaco Remote Controls and Projector
Screens.
May 2005 Eastern Hi Fi Group advises
that its retail subsidiary, Eastern Hi Fi Ltd, has
purchased the trading assets of Smith's Sound Hi Fi
House Ltd, a retail store operating in Mt Eden,
Auckland. Eastern Hi Fi Ltd will continue to trade that
store under the Smith's Sound name utilizing the Eastern
Hi Fi management systems. This takes the number or
retail stores operated by the Group to nine.
Company activities
Eastern Hi FI Group Ltd is a management/holding
company that owns and operates the following companies:
Eastern Hi Fi Ltd (retail stores), Avalon Audio
Corporation Ltd (importer & wholesaler), Pacific
Audio Ltd (importer & wholesaler), Avalon Pacific
Marketing Ltd (sales and marketing). The Group imports,
wholesales, retails, installs and services a wide range
of mid to high end Audio-Visual Home Entertainment
products. The retail company, Eastern Hi Fi Limited,
currently has stores at 10 locations including 4 in
Auckland (1 trading as Smiths Sound Hi Fi House), and at
Tauranga, Rotorua, Napier, Palmerston North, Wellington
(Absolute Audio and Video) and Gisborne (Eastland Hi Fi
Limited).
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