“It’s hard to find another stock on the New Zealand market that has the potential to grow sales like 42 Below “Jan 10^th New Zealand Herald 2004.

Twelve months later the story hasn’t changed, we are forecasting 42 Belows sales of Vodka and South Gin to top100000 cases (for those that like a little trivia that’s 400 Kilometres of bottles laid end on end).

To put this into context remember that 42 Below makes twice the gross margin as New Zealand’s wine companies on a bottle of product.

The New Zealand market is now consistently profitable and the Australian market should be profitable this quarter on the back of the distribution agreement with Fosters and Carlton United beverages.

The US market is continuing to show good growth but because of its size will take longer to become profitable. 42 Below released its honey and manuka vodka in the US in November where it has already won a gold medal at the  SIAL awards in France in 2004 (the only Vodka ever to get a gold) and more recently Gold at the Beverage tasting institute awards in Chicago. South has also just launched in the US with a positive start.

The Hong Kong, Malaysian and Singapore markets are at a similar stage to the New Zealand market 18 months ago.

Proven entrepreneurial management also adds interest to the stock.