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Ticker: JTM
Website: www.jasons.com
CEO: John D Sandford
Chairman: Geoffrey D Burns
Annual meeting date: Held 3 August 2006, Auckland

Shares.net.nz comment
Jasons Travel Media (JTM) has been part of the New
Zealand travel industry for forty years.
JTM was brought to the NZAX market when the company
raised $3.6m in June 2005.
These funds were applied to a restructuring of the
company’s debt which is now at a much more reasonable
level with interest-bearing debt currently standing at
$2.2m verses total borrowings of $7.7m in 2005.
Net profit before amortization was $666,000 – well
ahead of the prospectus forecast of $542,000. This has
allowed the company to pay a 1.5 cent final dividend
which along with the interim of 1.5 cents gives a fully
imputed dividend of 4.5 cents.
Jasons has developed an online presence through Jasons
Travel Channel, a web presence used for travel
information and booking services which generated over
4.5 million user sessions last year.
The development of Jasons Travel Channel has allowed
clients to market via both print and online, a strategy
which has benefited print sales.
Jasons Travel Media is expected to benefit from a
fall in the dollar making New Zealand a more affordable
travel destination.
Perhaps the final comment belongs to the CEO John
Sandford, who said at the time of the company’s annual
result: “Notwithstanding an exceptional year, the New
Zealand domestic travel market is likely to become more
challenging for our customers now that strong economic
growth has peaked and internal transport costs are
higher.”
Financial Comment
Jason Travel Media has 17,000,000 shares on issue @
.50 cents giving a market cap of $8,500,000. The profit
of $666,000 puts JTM on a price earnings ratio of 12.8
and a gross yield of 9%. These figures feel about right
when compared with the market.
HOLD
Company comments on its latest result
“The company has completed the March 2006 year
strongly with several milestones reached and there has
been a very pleasing step back into profitability,”
company chairman Geoff Burns said.
“Notable highlights include the company's successful
public offer, the listing of Jasons on the NZAX market
and a rebuilding of the balance sheet.”
Latest financial result (full year)
Audited figures for the year to March 31, 2006
(Released 13 June, 2006 – figures in $NZ’000)

Recent milestones
August 2006 CEO John Sandford tells the
company’s AGM that while the business is traditionally
very seasonal and the bulk of its revenue is billed in
the second half, “current trading is in line with our
expectations”.
June 2006 Announcing a full-year net
profit of $546,000 CEO John Sandford says the company
was confident that its focus on a dual print and online
media strategy “will produce another solid result for
the current year. Jasons is well positioned
to sustain dynamic growth over the medium to longer
term.”
June 2005 Jasons Travel Media, a
business founded in 1967 by chief executive John
Sandford, debuts on the NZAX after the issue of 7.2
million shares at 50c each in a fully subscribed IPO.
Company activities
Jasons Travel Media Limited is the region’s largest
travel publisher with staff and products covering
Australia, New Zealand and the South Pacific Islands.
Jasons produces over 34 print publications with
circulations totalling over 4.8 million copies per
annum. It runs one of the region’s largest and most
active travel websites - Jasons Travel Channel (www.jasons.com).
A third revenue stream for the company is Jasons
VisitorPoint, which handling third party tourism
brochure distribution through 1,700 company-owned sites
around New Zealand.
Jasons tourism and travel industry databases are also
distributed through other major tourism and travel web
portals, industry sites and private label print
directories.
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