Q & A with Christopher Tiensch, CEO, Plus SMS Holdings.

 Shares.net: Could you please give us a brief history on your history before joining Plus SMS?

 CT. I am the former founder, Chairman and Chief Executive Officer of bmd wireless AG, a pioneer in the field of cross network messaging technologies and services. In 2004, bmd wireless was acquired by a publicly traded company in the United States listed on the S&P 500.  

 Prior to starting bmd wireless, I served as Executive Director for European Operations at SBC Communications, responsible for international operations in 17 countries with assets over U.S. $20 billion. I held various board and management positions with SBC International and SBC Wireless ranging from network operations and technology development to legal/public affairs and business development.

From 1991 through 1994, I worked as a political advisor for various U.S. and State campaigns and served as an Officer of the Texas Legislature.

 Shares.net: With such solid credentials what was the attraction to Plus SMS?

 CT. I believe that Plus SMS has a unique position in the mobile business value chain as the only company that focuses its resources exclusively on enabling cross network messaging services and content delivery to international vanity codes for media companies, content providers, retailers, brands and broadcasters. Plus SMS is the first company in the world to offer interactive messaging services through a globally interconnected set of various GSM wireless communication networks that have access to dedicated numbering ranges. Through the Plus SMS service offering, corporations can interact and reinforce their brands with customers around the world using vanity short code numbers for SMS and MMS messages, irrespective of the originating mobile network.

 Shares.net: Where do you see your focus over the next twelve months between acquiring resources, partnerships and sales?

CT. First, we will focus our resources to implement live revenue generating services with well established content providers and brands to demonstrate the capability and value of our offering.

Second, it's important that we cultivate international partnerships with companies that are engaged in mobile messaging services, advance our direct sales efforts and accelerate the development of the company's business operations. We think we need to reach out more broadly to potential customers around the world and tell our story, clearly and energetically, because we think we do deliver a high value proposition to all types of businesses.

 Third, is talent. We truly believe that our people are the company's number one asset. An important factor to drive growth is our ability to strengthen the depth and breadth of our team and execute in the right areas.

 Finally, we are committed to maintaining our focus on financial discipline, particularly in relation to our cost structure and how we utilize our corporate resources.

 Shares.net: At the AGM plus SMS was likend to a real estate company. To use this analogy, how much more real estate (country codes) do you need to aquire %?

 CT. The company has made good progress with regard to acquiring international vanity numbers from regulators and mobile network operators, which gives Plus SMS critical mass. It’s important that we secure these numbering rights so we can deliver a unique value proposition and enable new interactive messaging services on a regional or global scale for our customers.

 Shares.net: At the AGM several questions were asked with regard to when the company could expect to see revenue and what sort of turnover you have budgeted for in the next twelve months. While it can be foolhardy to give such projections can you give us an idea of your lower end expectations regarding revenue?

 CT. At this time Plus SMS is not providing corporate earnings and revenue guidance, although we expect to generate revenue in the coming months. Announcements will be forthcoming.

 Shares.net: Can you give us an estimate of forecast revenue split between vanity numbers and SMS revenue?

 CT. Revenue split will fluctuate over time. Plus SMS will generate a proportionately higher revenue stream from messaging as the volume of traffic grows with our respective customers.

 Shares.net: Could you give us an idea of the typical split that Plus SMS would get from a content provider. Include confirmation text?

 CT. The revenue share split varies from company to company. In many cases, we have been able to negotiate above average revenue share arrangements since our offering is unique and has exceptional value to our customers.

 Shares.net: Do you see any signs of competition emerging?

 CT. We do not see any signs of competitors emerging at this stage. Our position in the market is relatively strong and we believe the barrier to entry is high.

 Shares.net: Great to have an investor like Hewon Capital on board, are you seeing any real benefits from this relationship?

 CT. Having Hewon Capital as an investor and partner in the business has enormous benefits for Plus SMS and our shareholders. For example, Hewon Capital was instrumental in forming our advisory board, which consists of some of most prominent media and telecommunications entrepreneurs and executives from around the world. This advisory board will play a key role to help recruit additional members to the Plus SMS organization and facilitate new business opportunities and relationships for the company.

 Shares.net: Are there any other comments you would like to add?

 CT. On behalf of the company, I would like to thank you for your questions and interest. We have great opportunities as a company and look forward to sharing more information over time.

 RECENT MILESTONES

August 2000    Retail X is listed on the New Capital Markets (NCM ) board following the issue of 1.2 million shares at .50 each.

May 2001        Company acquires Retail Services for $1.1 million. Retail services held management contracts for 19 stores including branches of Sterling Stores, Toyworld and Linen Cupboard.

Nov2003          Retail X lists on NZAX market

Sept 2004        A company managed by Retail X was placed in receivership

Mar 2005        The company acquires all the shares in Plus SMS via a reverse takeover by the issue of 240 million shares valuing Plus SMS at $12m.

Jan 2006         Plus SMS signs letter of intent with Citic Telecom “we are most excited about having a world leader in sms and mms exchange services as a hubbing partner”.

Mar 2006        Plus SMS enters into marketing agreement with International Sports Television (ISTV), “ISTV is pleased to formalize our working relationship with Plus SMS. We are very confident about the potential of Plus SMS and its unique product and are certain of the acceptance of this concept by our clients”

Mar 2006        First of two commercial number agreements signed. Mr Bracknell says “that in each case the pricing agreement consists of a licensing component , coupled with  guaranteed monthly minimum revenue. The minimum value of each agreement is expected to be exceed $Aus 2,5 million”

May 2006        European investor agrees to take a cornerstone shareholding in Plus SMS through an issue of $5million of shares at .50. “Our immediate focus will be to ensure that the group becomes fully operational as quickly as possible so that we can harness its enormous potential to exploit the burgeoning sms markets around the globe” said Mr Hersov.

June 2006       Second hubbing agreement gives Plus SMS worldwide text, “Because of Mobile 365’s reach, Plus SMS’s clients who use our services, will soon be able to reach huge audiences via SMS and MMS messaging easily and quickly on their mobile phones throughout the world” says Mr Bracknell.

Shares.net comment:

Plus SMS has been a speculative growth story , more recently the company has achieved several important milestones such as the appointment of a new CEO and the recent agreement with Hewon Capital lending credibility.

The market is now looking for some indication of revenue and future earnings potential

Which will be the driver for further price movement.

Company Activities

Working with the world's leading technology providers and carriers, +SMS is developing a unique global short code solution that will allow the use of a single sms short code internationally.

Using +SMS global number ranges as short dial codes companies operating across multiple countries can build higher awareness amongst the burgeoning mobile consumer market. Marketing investment in customer acquisition and retention becomes more effective as +SMS allows branding of the wireless messaging medium.

For the companies latest announcements visit www.plus-sms.com